Case Studies
Travel
- TUI Travel
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- Crystal Holidays
Sports & Entertainment
- Comic Relief
- Avril's 2008 Best Damn Tour
- Kaiser Chiefs
Automotive
- Brian Jessel BMW
- Ford
- Rolls Royce
Retail
- Marks & Spencer
- Xerox
Financial
- Blackhawk Network
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Education
- University of Surrey
Rolls Royce
Explore
As one of the premium brands in the automotive industry, Rolls Royce has a very narrow target market, making communication difficult. With this in mind, Rolls Royce UK turned to Contac to help target individuals with a high net worth and encourage them to take a test drive of a new vehicle.
Inspire
After compiling details on 300 individuals, Contac's strategy was to play on potential customer's egos by appearing to feature them within the Sunday Times "How to Spend It" supplement. Personalized inserts were produced, each providing a profile and photo of the individual alongside an overview of the Rolls Royce Phantom. Each copy of the Sunday Times was then delivered to its respective recipient with the page tabbed so that it would be automatically opened to the appropriate section.
Execute
Not only did this unique and innovative application ensure that a personalized piece would land in front of a highly targeted individual, but it generated a response rate of 4%; and considering that a Rolls Royce typically costs in excess of £250K ($450K CAD), Rolls Royce has deemed the campaign a major success.

