Marketing
Personalized URL (PURL™)
PURL™ is a personalized url or a web site for each of your customers.
What content is placed in a personalized web site is decided through the pagination process at the exploratory stage of Power of 1to1 methodology.
Then Contac’s creative team is inspired to design the PURL™. Once sign-off has been provided by the client on creative, all relevant data feeds for Variable Data integration are done. The PURL™ is then dynamically generated and created automatically.
This sophisticated PURL™ service propels the benefits of personalization to the next level as content is matched to the customer data making it the world’s most advanced way to communicate online.
Contac can also utlize PURL™ technology to assist our clients with consumer fulfillment. For each order an electronic confirmation can be sent to the consumer in the form of a PURL™ and embedded within the file is a flash file of what was requested, enticing the consumer to make a decision.
Furthermore, our reporting engine allows you to track where each customer visits on the site, giving you insightful sales information in real time that can help you follow-up and close deals.