Marketing
Variable Data Printing
Data has always driven marketing, but with limitations. Each and every client received the same message. Gone are those days when your printed material was personalized merely by name and address. Now variable data printing merges your existing client database with variable images and text to produce personalized marketing collateral that speaks directly to the preference of every single client.
Achieving milestones in print innovation, we can convert client data into fully-variable colour print on our Xerox iGen3 presses, creating exciting new print media that was previously only imaginable. Personalized pieces of exceptional quality are the consistent results. Equally, the quality of this new printing technology means that short print runs can be delivered cost-effectively, and with the minimum of set-up time.
Variable is now truly personal. Nothing stops you at print either. We can create data-driven variable PURL’s, e-mail, and even cell phones and PDA’s.
